CRM Radio by GoldMine header image 1

CRM Radio by GoldMine

29
May 2019

Tips and Pitfalls of CRM Use and Implementation

20190425-crm-tweet-petersen-gentile.jpg

Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay BaerGene MarksPatrick RenvoiseJill KonrathTodd CohenChad PollittShari Levitin, and others to discuss the takeaway tips about sales in general and CRM usefulness for sales and management.   For instance:

Read the rest of this entry »

22
Apr 2019

A Big Issue is Fixing Poor Sales Coaching

20190418-crm-tweet-francis.jpg

She’s serious with humor, laughs when making a thoughtful point and you know as you listen that she speaks with authority and truth.  Colleen Francis of Engaged Selling talks with host Stacy Gentile about the issues around poor, poor sales coaching.  They discuss:

Read the rest of this entry »

15
Apr 2019

Siloed Mentalities Kill Companies, But There is a Cure

 20190411-crm-tweet-cohen.jpg

Todd Cohen  testifies that siloed companies are mediocre companies that eventually die.  They die because sales and marketing are siloed.  They die because employees, regardless of job title don’t understand that when they serve the customer well, they are in sales.  They die because company departments don't talk to one another. 

Read the rest of this entry »

12
Apr 2019

Times Are Changing Rapidly for Content Marketing – Expert Advice from Chad Pullitt

 20190404-crm-tweet-pollitt.jpg

When Chad Pullitt talks you have to listen, and this show with host Stacy Gentile is no different.  Pullitt says that the future of marketing is entering a new phase.  Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hard core paid performance marketing is stressed and moving up funnel.  What this means is content marketing is coming into its own, but it is no longer a race for the most volume; today and tomorrow it is driven by three tactics to be successful.   Listen and learn.

Read the rest of this entry »