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CRM Radio by GoldMine

3
Jul 2019

Don’t Get Comfortable in Marketing Says Josh Miles

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Don’t Get Comfortable in Marketing

Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing. 

  • Why tomorrow will be difficult for marketers
  • What he means by so many tools, so little time
  • Why multi-dimensional marketing skills will be crucial
  • How to think differentially about marketing
  • Why the position of marketing director is changing from year to year

 About Josh Miles

Josh Miles is a caffeine and Twitter addict and Chief Marketing Officer at SMPS. Josh previously co-founded MilesHerndon, an Indianapolis-based branding firm specializing in brand strategy, corporate identity, website, and user interface design. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh is also involved in several other start-up tech companies based in Indianapolis.

Josh’s unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs.

Josh is the author of Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm. Josh Miles speaks from coast to coast on branding, digital marketing, and social media. Josh was honored as one of the Indianapolis Business Journal's 40 Under 40, and was also named 40 Under 40 by Delta Sigma Phi.

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CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

GoldMine CRM   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

25
Jun 2019

5 Versatile CRM Tips from a Channel Manager

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 CRM Systems are getting bigger and more complicated.  In the process, the pivotal end user of the system, not the buyer of the system, has been ignored.  And if the end user, the salesperson can’t easily use the system, nothing else matters. 

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29
May 2019

Tips and Pitfalls of CRM Use and Implementation

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Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay BaerGene MarksPatrick RenvoiseJill KonrathTodd CohenChad PollittShari Levitin, and others to discuss the takeaway tips about sales in general and CRM usefulness for sales and management.   For instance:

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22
Apr 2019

A Big Issue is Fixing Poor Sales Coaching

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She’s serious with humor, laughs when making a thoughtful point and you know as you listen that she speaks with authority and truth.  Colleen Francis of Engaged Selling talks with host Stacy Gentile about the issues around poor, poor sales coaching.  They discuss:

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15
Apr 2019

Siloed Mentalities Kill Companies, But There is a Cure

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Todd Cohen  testifies that siloed companies are mediocre companies that eventually die.  They die because sales and marketing are siloed.  They die because employees, regardless of job title don’t understand that when they serve the customer well, they are in sales.  They die because company departments don't talk to one another. 

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12
Apr 2019

Times Are Changing Rapidly for Content Marketing – Expert Advice from Chad Pullitt

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When Chad Pullitt talks you have to listen, and this show with host Stacy Gentile is no different.  Pullitt says that the future of marketing is entering a new phase.  Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hard core paid performance marketing is stressed and moving up funnel.  What this means is content marketing is coming into its own, but it is no longer a race for the most volume; today and tomorrow it is driven by three tactics to be successful.   Listen and learn.

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