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CRM Radio by GoldMine

Sep 2018

Brian Fanzo: Translating Geekspeak while Simplifying the Complex.



  • We chat with Brian about his podcast on the business value of Facebook and Instagram: we will discuss the key takeaways and why this was so popular.
  • There will be an update on social media trends for B2B.
  • We'll have some fun discussing his latest "gadget. Do they make gadgets any more? - Find out.
  • Find out if you have FOMO: fear of missing out - Don't miss it! 

Over these last two years that Brian has dedicated to telling his story, becoming an industry influencer and thought leader and a global speaker he’s grown his digital footprint to almost 200k followers including the iSocialFanz twitter account to over 100k followers. Brian credits this growth and success in such a short period of time to his dedication to being transparent and authentic with his followers while not focusing on building just a following on social media channels rather a digital community of friends, fans and thought leaders that support and follow him to events wherever he goes.

Brian credits his success to what he calls “A Millennial Mindset” that comes down to living his 3 C’s.  Embracing Change, empowering and building Communities and driving a culture of Collaboration.

Join us on Sept.13 for what is sure to be an energetic and inspiring podcast.

Aug 2018

Are tacos “content”?



Mmmm...tacos are tasty and many people love to sit down to something yummy. Your digital content is no different and we are serving up an appetizing conversation about creating high-quality content for your business. Our podcast guest is Chris Reid of Constant Content - join us as we discuss how to tell your brand story, drive SEO and win sales! Free tacos not included. 

About our Guest:

Chris Reid is the Director of Business Development at Constant Content. Chris also has years of experience helping SMB’s to Fortune 500 companies improve their content creation process with a focus on quality and scalability. Chris has a unique understanding of what it takes to build a world-class content strategy and how to produce the high-quality content needed to support that strategy.

Company Bio: 

Constant Content is a content creation service that specializes in creating high-quality, unique content for businesses. Our easy to-use, collaborative platform and managed enterprise services allow us to help businesses of any size to scale and improve their content creation. Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions, and other assets to tell your brand story, drive SEO, and win sales.

Aug 2018

How to leverage digital marketing everyday




Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.

Some of what they will cover includes:

  • What are the overall trends you are seeing  (big picture, what you are working on)
  • What are the challenges fo getting the most – especially for SMBs with tighter budgets and higher expectations
  • What are some of the mind sets that block transformation  (results)
  • What role can CRM play, if any

About our Guest, Douglas Karr:

Douglas Karr owns DK New Media. They did due diligence for $3 billion worth of acquisitions in the space and helped countless companies become successful – including SmartFocus, Angie’s List, GoDaddy, Chase Paymentech, Salesforce Marketing Cloud, Compendium, and dozens of startups that they work with.

  • Wiley Published Author: Corporate Blogging for Dummies
  • Recognized by Heinz Marketing: Top 25 Marketing Influencers in the World
  • Recognized by LinkedIn: Top 25 Social Media Experts to Follow

Douglas speaks on a variety of topics, including:

Social Selling – Proven methodologies for enterprise sales organizations to optimize their social media presence, build authority and trust via social media, and drive referrals and sales.

Consumer Buying Journey – Companies have struggled to adopt to new media and are seeing their marketing and sales suffer. This session educates your corporate leadership on how their buyers’ behaviors are changing so that there’s buy-in to new-media adoption.

Content Marketing – Content production is labor and time-intensive but your organization continues to struggle to see the return on investment. This speech helps your content team set goals and build a world-class content library that is superior to your competitors and drives engagement and response.

Marketing Stack – What is the elusive holy grail of marketing technology platforms? How do you determine what to purchase, how much to budget, and how to implement an omnichannel strategy that increases the return on investment while reducing the resources needed to operate it.

Never miss an episode - subscribe on iTunes, GooglePlay, Blubrry or on our website for new episodes emailed to you.

Jul 2018

Small Business Trends in Social Selling.



THURSDAY - 7/12 11am Pac - We talked with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen.