THURSDAY - 7/12 11am Pac - We will be talking with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen.
Salespeople will tell you that the most obscene thing they receive from marketing is a naked, unqualified sales lead. This is a stripped down sales lead that has nothing on it except what is mandatory and that usually doesn’t include budget, authority, need and time frame for purchase.
Why it Matters:
"The interesting thing is that no salesperson should receive a naked sales lead today. It isn't necessary with the tools that are available to marketing."
In this live streaming CRMRadio.Today program Paul Petersen, VP and GM at GoldMine CRM discusses how to gain the salespeople’s unqualfied respect by sending them what they most desire: a qualified sales lead. The host is Jim Obermayer.
About Paul Petersen
Mr. Petersen is the general manager and vice president of the GoldMine business unit of HeatSoftware Inc. His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald's Corp, General Electric, Symantec, Allied Van Lines and now has 16 years with CRM background at GoldMine. Mr. Petersen holds a JD from Loyola University of Chicago and was one of the first to be awarded the Professional Certified Marketer designation by the American Marketing Association.
Headquartered in Salt Lake city, UT, GoldMine is “published” by Ivanti. GoldMine is a leading provider of CRM Solutions for small and mid-sized businesses worldwide. More than 25 years ago, GoldMine helped pioneer the CRM industry and they have been around for so many years because of their focus on being simple, affordable and proven. www.goldmine.com
This is episode two from the last program on CRM Radio entitled: How to Fix the Broken Customer Experience. In this episode Augie MacCurrach, CEO of Customer Portfolios discusses how and why a company should look at their P&L differently, through a different lens. He talks about:
- The advantage of a single view of the customer
- How adding a new view of the P&L is easy and profitable
- Why this new process and the marketing programs that are a result makes the user tremendously more competitive
About Our Guest Augie MacCurrach
Augie MacCurrach is CEO and founder of Boston-based Customer Portfolios. Under his leadership since 2001, Customer Portfolios provides its clients with actionable customer insight, strategy, analytics, and omnichannel marketing to move the needle on customer value and incremental revenue.
About Customer Portfolios
At Customer Portfolios (CP), it is our mission to increase the value of your customer asset in measurable ways. With our advisory services, we guide our clients through the process of putting customers at the center of their business. By using advanced analytics, we identify actionable insights about specific behaviors and revenue opportunities across the buying lifecycle. Leveraging these insights, we execute targeted and measurable Lifecycle Marketing campaigns using our proprietary database and marketing technology. The result is an increase in lifetime value across your portfolio of customers.
For over 15 years, CP has partnered with multichannel retailers to grow their customer equity and business with our products and services. Visit www.customerportfolios.com, read our blog and follow us on Twitter and LinkedIn.
Sponsor for this show:
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
It's all about the Power of Lifecycle Marketing
With all of the technology, some say in spite of the technology, many believe the customer experience is broken. Is it due to too much technology and no leadership? In this interview Augie MacCurrach gives us hope that lifecycle marketing can solve the issue and bring a predictable bottom line ROI if the CMO is smart enough, clever enough and has the CEO’s backing. This is episode one. Read the rest of this entry »
Rapid insights from Trish Bertuzzi's interview on how long it takes to turn bring sales back.
A new sales manager comes in with promises to turn the situation around, even though he or she doesn’t know what caused. So how much time will it take to turn things around and make the company healthy again? To answer this we have Trish Bertuzzi of the Bridge Group. Bertuzzi talks about: Read the rest of this entry »
Listen on iTunes while surfing!
When to decide that Sales Training is Needed to Overcome Sales Shortfalls
After three months, sales are slipping and the sales manager is on the hot seat in the staff Read the rest of this entry »
Listen while you tip toe through the tulips on iTunes
Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer.
Why it's Important
"I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics."
More... Read the rest of this entry »