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CRM Radio

12
Dec

Solving the Mystery Tracking ROI attribution for Social Media

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250-CRMRadio-20161215-gannett.jpgSocial Media?  Can’t do without it, no doubt, no argument.  Tracking the attribution is another issue; some say they can, some say they can’t.  Allen Gannett the CEO of TrackMaven dispels the mystery of tracking social media.  The host is Jim Obermayer.

About the Guest Allen Gannett, CEO and Founder of TrackMaven

Allen Gannett is the CEO and founder of TrackMaven, the integrated marketing analytics platform used by hundreds of the world’s best brands. Allen also serves as a General Partner at Acceleprise Ventures, where he invests in early-stage SaaS companies. Previously, he was CEO of Splash Networks. Obsessed with pumpkin pie and corgis, Allen lives in Washington, D.C., and once was a runner-up on Wheel of Fortune.

About TrackMaven

Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing. With the TrackMaven platform, marketers are able to optimize content and campaigns, tie marketing activities to ROI, and benchmark industry performance. The TrackMaven platform monitors activities across 19 digital channels and analyzes more than 1 million pieces of unique marketing content every day. Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com  or follow us on Twitter @TrackMaven.

 

Sponsor for this show:

GoldMine CRM

Goldmine CRM
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
1
Nov

5 Marketing Tips You Won’t Find in Books

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250-CRMRadio-20161103-stone.jpgWell, that's a bit misleading. Samantha Stone's book, Unleash Possible tells you the tips you haven't heard of, but can implement with step-by-step examples. Samantha has been in every position as a marketer and has pulled tangible tips out of each experience. Attend any marketing conference, sign up for one of a bazillion webinars available or read many of the published books about marketing and you will find inspiring advice to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.


The problem is - most of these books tell you to transform, but they do little to address the practical realities of making these changes in organizations that have complex relationships with sales. Samantha draws from over 20 years of strategic planning and hands-on marketing expertise to unleash the possible in high-growth organizations.

Get to know her on LinkedIn or her site.
 

Sponsor for this show:

GoldMine CRM

Goldmine CRM
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.

 

 

 

29
Aug

B2B Myths about Facebook for Business

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In this episode Danielle will cover some key points and myths about B2B's perception of Facebook for Business. Companies think that Facebook is only for B2C so they focus in other areas for ads like Google AdWords, Twitter, etc. instead. You will learn why they are leaving leads, customer relationships and advocates on the table.
  • Social media is the end of the cold call for B2B.
  • Reaching Facebook page admins, industry groups, and management with Ads.
  • Using Facebook's pixel to send follow up messages to website visitors
Danielle will also give you a tip for a SIMPLE, free tool from Facebook to truly track your site visitors and create campaigns directly targeted to them on Facebook.

Danielle Miller, Miller Media Management
She shares, "As an EdVenture Instructor at UHMC and keynote speaker, I’ve talked with hundreds of business owners who know social media is important but aren’t sure how to use it effectively. My goal is to make social media your #1 source of website traffic while connecting you to a community of loyal supporters. I teach private workshops for companies and can meet with you for one-on-one training. Together, we’ll uncover the social media strategy that works best for your growing business.

My company, Miller Media Management, is the top-rated company specializing in social media in Maui, Hawaii. I'm the Social Media Manager for WedTech, the first-to-market wedding conference and Brio Ice Cream, a national food brand made by the co-founders of Earth’s Best baby food. 

As a marketing coach, I work with entrepreneurs just like to you to optimize, manage, and track profiles on the top social networking sites. I've designed multiple social media marketing campaigns with a track record of collecting over 5,000 new leads within the first 90 days. I have extensive experience running Facebook ads and Promoted Pin campaigns."

JUST IN - A GIFT FROM DANIELLE!

"My gift is new guide that shares with you some insights about Facebook Ads. I started running Facebook Ads a few years ago. Since then, I've run hundreds of campaigns and managed Facebook Ads for million dollar launches with companies like Energy Arts and Sounds True. I learned a lot along the way, and today I'm sharing some of those tips and ideas with you."
Get the Guide:

With this guide, you'll learn about 4 ads you can use to introduce your business to the people who need your products and services. Learn how to get more likes, increase reach, build your email list and get website visitors.

 

Wishing you a productive and profitable week! 

Sponsor for this show:

GoldMine CRM

Goldmine CRM
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.