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CRM Radio

12
Oct

How to Use Marketing Automation as an Internal Tool

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Marketing Automation is generally considered to be an external tool to be used on prospects. In this program Traci Whetzel, director of CRM services at Concept Services  talks about one of her pet peeves which is marketing automation users that don’t use the product internally. Traci will share how to use marketing automation to its fullest with an inside the company focus. The host is Jim Obermayer.
 
About Traci Whetzel
 
Traci Whetzel, CRM Director, began her career with Concept Services as a BDM, and during her tenure she has held a multitude of roles within the organization. Traci is a strategic and process driven manager with a passion for sales process design, results, CRM and all things technical.
Traci has over a decade of experience working with and implementing various CRM solutions. She is an inspiring person to work with on both a personal and professional level because of her knowledge, optimism and “can-do” attitude. Traci is a great representation of our company’s spirit of an optimal blend of hard work and fun, which she displays on a daily basis to her employees and customers.

Sponsor for this show:

GoldMine CRM

Goldmine CRM
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