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CRM Radio


Marketing Reports that Don’t Suck



Reports on marketing’s success in creating revenue is promised by software and marketing consultants, but there always seem to be obstacles to the complete story; the whole consistent attribution of marketing campaigns is evasive for many.  In this interview with two industry experts, Andrea Lechner-Becker of LeadMD and Brewster Stanislaw of Bizible, we get to the bottom of how to avoid over-promise and under delivery of vital reports that can make the difference between success and failure in a digital world.  The host is Jim Obermayer. Read the rest of this entry »


How do you Measure-Up for the 7 Points of Marketing Maturity?



Does your company have a competitive, mature, marketing department?   As you approach the marketplace do you have the confidence that you have the proper tools, staff training and reporting to get the most from your marketplace?   In this CRM Radio program we interview Andrea Lechner-Becker the Chief Strategy Officer at LeadMd and we discuss LeadMD’s Marketing Maturity Benchmark Report and how companies can access and get a performance grade for their own marketing maturity. Read the rest of this entry »