In this interview with Larry Caretsky, CEO and Founder of Commence CRM, we discussed how his CRM system has created such a loyal following of users from B2B manufacturers. Larry talks about its ease of use by salespeople and marketers and how it is easily customized to meet the needs of a solid product with loyal users in 35 industries and 22 countries.
Becoming a leading provider of CRM solutions to small and mid-size businesses didn’t happen overnight. Two decades ago the founders of Commence Corporation had a vision where businesses could improve the efficiency of their operations by capturing, tracking and sharing vital customer information throughout their organization. This vision led to the development of Commence RM, a desktop software solution for managing accounts and contacts, sales, marketing and customer service.
Commence’s popularity is driven by the products’ robust functionality, its ability to be used in a disconnected mode while away from the home office and the ability to be customized without programmer intervention. This uniqueness caught the attention of industry giants IBM, Compaq Computer and AT&T all of whom sold the Commence product under a private label agreement.
Today, Commence has evolved into a comprehensive cloud-based Customer Relationship Management (CRM) solution with functionality that rivals enterprise offerings costing thousands more. Complementing this award winning software is a series of best practices created by the company’s professional service staff who have been engaged in hundreds of CRM system implementations. The best practices coupled with the company’s top rated software ensure that Commence customers realize a maximum return on their investment.
Commence sustains strategic agreements with technology partners, system integrators, resellers and business partners throughout the world and is well positioned to continue to offer innovative products and services to its growing customer base well into the future.
More from Caretsky
Sales Enablement: Clearing up the confusion
Sales enablement is a nice catch phrase, but what does it mean? Too often it means whatever the vendor is selling. There is truth, however, that the term is a signal to everyone that practices it in the company that marketing and sales are working together to improve revenue, reduce the sales cycle and spend less on marketing. To find out more we interviewed Larry Caretsky, outspoken CEO of Commence about the definition and what can be expected from a Sales Enablement strategy. The host this week is Jim Obermayer.
About Larry Caretsky
Larry Caretsky leads the management team and is the company’s Chief Executive Officer. He has more than 30 years of experience in the computer software industry and is responsible for the company’s global business operations.
Caretsky began his career with Shared Medical System a division of Seimens Healthcare, a provider of automated financial systems for public hospitals and has held executive level positions in several enterprise level software companies including McKesson HBOC, Cognos and Synon Corporation. Several years ago the Edison Venture Fund engaged him to help transition one of their portfolio companies from a manufacturer of application development tools to a provider of business solutions. His efforts have resulted in Commence Corporation becoming one of the top rated software companies in the CRM sector. He is considered an expert in the CRM industry and has written numerous articles about the proper use of CRM software to improve sales execution and customer service. He is also the author of an e-book, Practices That Pay” Leveraging Information to Achieve Industrial Selling Results.
Caretsky is currently creating a series of CRM industry Pod Cast designed to help small to mid-size businesses use CRM software to help automate and streamline their internal business processes.
About Commence Corporation
Commence Corporation is a leading provider of Customer Relationship Management software (CRM) and business automation tools. Commence software helps business automate and streamline the internal business processes that impact sales, marketing and customer service. Complementing the software is a set of best practices created by the company’s professional service staff who have been engaged in hundreds of CRM system implementations. These best practices coupled with the company’s top rated software ensure that Commence customers realize a maximum return on their investment. Commence maintains strategic alliances with technology partners, system integrators, resellers and business partners throughout the world and is well positioned to continue to offer innovative products and services to its growing customer base well into the future. http://www.commence.com/
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