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CRM Radio

16
May

The Future of Artificial Intelligence and Sales – A Vision from Prayag Narula

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These ideas and technologies such as Artificial Intelligence move over us in waves, some burn out and some keep coming.  AI has been coming on for 65 years, but as a true marketing application it has only been serious for a few years. Some marketers have found  they have been doing some version of AI for five years or more, some are awakening because of the wave of new applications.  And now we have AI and its applications in sales.  Our guest is Prayag Narula, CEO of LeadGenuis and he discusses his vision of AI and its impact on salespeople.

This program covers:

  • The huge impact AI is having on sales revenues and not just marketing.
  • Why companies using this technology are enormously more competitive
  • How salespeople who are fueled by AI know what the prospect will need before they speak to them.
  • How this AI technology decreases go-to-market and sales cycle

About our Guest Prayag Narula

Prayag is CEO of LeadGenius, a SaaS solution for high-quality lead generation and go-to-market insights. Before cofounding LeadGenius in 2011, Prayag worked at Finland's top research institute as an expert in Ubiquitous Interaction and built mobile applications and embedded systems in Delhi's startup scene.  He is an author of several book chapters and papers on Human Computer Interaction, Computer Networks and Network Security.  He has a M.S.in Information Science from UC Berkeley and a B.S. degree from Netaji Subhas Institute of Technology India. Connect via twitter @prayagn. Prayag describes himself as, "a standup guy who loves history, poetry, startups and Scotch."

About Lead Genius

LeadGenius is SaaS solution for high-quality lead generation and go-to-market insights. Its dramatic rise has been driven by the company's unique combination of machine learning technology and human researchers to gather quality-assured B2B contact data.  LeadGenius' customers include more than 120 B2B organizations, including Google, eBay and IBM.

A Y-combinator company, LeadGenius was founded in 2011 with a social mission to provide jobs to underemployed worldwide, and it now has over 500 researchers in more than 41 countries. LeadGenius is a charter member and signer of the Good Work Code.

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ABM: How to Build a Meaningful Account List in Days  with Lena Shaw

 

Sponsor for this show:

GoldMine CRM

Goldmine CRM
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
17
Apr

Increase CRM Use by 50%+ and Escalate Prospect Meetings by 57%

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Steve Benson CEO of Badger Maps has been interviewed on SLMA Radio twice in the last month because we find the results of their solution to be stunning in its simplicity and use.  First,  we had Steve on discussing The Greatest Number One, Worst of All time, Failure of Sales Management and a two weeks later How Badger Maps increases Sales Rep’s Productivity by 25%.  This time we discuss a case study that has had striking results and all of this from a mapping company.   Benson discusses how Kerr Dental, the Dental Division of Danaher Corporation (DHR)  “…connected their CRM to Badger Maps and saw measurable improvements in sales efficiency. CRM usage increased 50%, prospect meetings increased 57%, targeted meeting close rate increased 90%, and sales efficiency increased over 100%.” The host is Jim Obermayer.

Our Guest Steve Benson

Steve is the Founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve worked in Outside Sales and Sales Management at IBM, HP and Google where he worked in the enterprise sales group. Steve was Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Sales People be more successful.

About Badger Maps, Inc

Badger Maps is a sales routing app that helps Field Salespeople close more deals and minimize busy work throughout the sales process. Badger provides automatic territory management for Field Sales Reps by helping them take action quickly on their customer data on a map, to focus in on the best opportunities. Reps using Badger reduce driving time by 20% and increase the productivity by 25%. Reps use it to automatically optimize schedules and routes to get more meetings and sales.

SLMA Radio Sponsorship

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

Sponsor for this show:

GoldMine CRM

Goldmine CRM
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.