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CRM Radio by GoldMine

13
Jul

Small Business Trends in Social Selling.

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THURSDAY - 7/12 11am Pac - We will be talking with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen.

 

26
Jun

Why an Unqualified, Naked Sales Lead is Obscene

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Salespeople will tell you that the most obscene thing they receive from marketing is a naked, unqualified sales lead. This is a stripped down sales lead that has nothing on it except what is mandatory and that usually doesn’t include budget, authority, need and time frame for purchase.  
 
Why it Matters:
 
"The interesting thing is that no salesperson should receive a naked sales lead today.  It isn't necessary with the tools that are available to marketing."
 
In this live streaming CRMRadio.Today program Paul Petersen, VP and GM at GoldMine CRM discusses how to gain the salespeople’s unqualfied respect by sending them what they most desire: a qualified sales lead. The host is Jim Obermayer.
 
About Paul Petersen
Mr. Petersen is the general manager and vice president of the GoldMine business unit of HeatSoftware Inc. His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald's Corp, General Electric, Symantec, Allied Van Lines and now has 16 years with CRM background at GoldMine. Mr. Petersen holds a JD from Loyola University of Chicago and was one of the first to be awarded the Professional Certified Marketer designation by the American Marketing Association.
 
About GoldMine

Headquartered in Salt Lake city, UT, GoldMine is “published” by Ivanti.  GoldMine is a leading provider of CRM Solutions for small and mid-sized businesses worldwide.  More than 25 years ago, GoldMine helped pioneer the CRM industry and they have been around for so many years because of their focus on being simple, affordable and proven.  www.goldmine.com

Related: 

Using CRM for Fun and Profit: How Sales Reps can use their CRM to Hit Quota

Marketing Myths and ROI

11
Jun

How the P&L Should Be Measured To Increase Revenue

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This is episode two from the last program on CRM Radio entitled: How to Fix the Broken Customer Experience.  In this episode Augie MacCurrach, CEO of Customer Portfolios discusses how and why a company should look at their P&L differently, through a different lens. He talks about:

  • The advantage of a single view of the customer
  • How adding a new view of the P&L is easy and profitable
  • Why this new process and the marketing programs that are a result makes the user tremendously more competitive

About Our Guest Augie MacCurrach

Augie MacCurrach is CEO and founder of Boston-based Customer Portfolios. Under his leadership since 2001, Customer Portfolios provides its clients with actionable customer insight, strategy, analytics, and omnichannel marketing to move the needle on customer value and incremental revenue.

About Customer Portfolios

At Customer Portfolios (CP), it is our mission to increase the value of your customer asset in measurable ways. With our advisory services, we guide our clients through the process of putting customers at the center of their business. By using advanced analytics, we identify actionable insights about specific behaviors and revenue opportunities across the buying lifecycle. Leveraging these insights, we execute targeted and measurable Lifecycle Marketing campaigns using our proprietary database and marketing technology. The result is an increase in lifetime value across your portfolio of customers.

For over 15 years, CP has partnered with multichannel retailers to grow their customer equity and business with our products and services. Visit www.customerportfolios.com, read our blog and follow us on Twitter and LinkedIn.

Sponsor for this show:

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Goldmine CRM

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30
May

How to Fix the Broken Customer Experience

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It's all about the Power of Lifecycle Marketing

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With all of the technology, some say in spite of the technology, many believe  the customer experience is broken.  Is it due to too much technology and no leadership? In this interview Augie MacCurrach gives us hope that lifecycle marketing can solve the issue and bring a predictable bottom line ROI if the CMO is smart enough, clever enough and has the CEO’s backing. This is episode one.  Read the rest of this entry »

30
May

Bertuzzi: Quick Ideas for Turning Sales Around

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Rapid insights from Trish Bertuzzi's interview on how long it takes to turn bring sales back.

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A new sales manager comes in with promises to turn the situation around, even though he or she doesn’t know what caused. So how much time will it take to turn things around and make the company healthy again?  To answer this we have Trish Bertuzzi of the Bridge Group.  Bertuzzi talks about: Read the rest of this entry »

16
May

How long does it take a sales manager to turn around inside sales?

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How Much Time Does A New Sales Manager Have to Turn Around Inside Sales?

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2
May

Is Sales Training Needed?

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Listen on iTunes while surfing! 

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When to decide that Sales Training is Needed to Overcome Sales Shortfalls

After three months, sales are slipping and the sales manager is on the hot seat in the staff Read the rest of this entry »

18
Apr

The Only Way to Get the Squabbling Siblings of Sales and Marketing to Grow Up: Get a Service Agreement

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Listen on iTunes while waiting for a pizza delivery!

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They work independently these marketing and sales departments but they shouldn’t. Their squabbling and fighting often resembles two 6-year-old kids in the back seat of a car pointing at each other and screaming.   Read the rest of this entry »

3
Apr
27
Mar

Laura Patterson: One Minute +Tip on Adding Digital Analytics as a Skill Requirement to Job Descriptions

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Listen while you tip toe through the tulips on iTunes

Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer. 

Why it's Important

"I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics."

Laura Patterson

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