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CRM Radio by GoldMine

5
Nov 2018

Want to create better content? Start here.

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Dave Charest is a content marketer and creator of the One-to-Many Method of content creation.

He loves using content to build audiences and influence their behavior over time and spends his time at Endurance International Group on brands such as Constant Contact, Bluehost, HostGator, and Domain.com.

His goal is to provide the tools to make it easier and more affordable for  customers to connect with their most valuable asset…their customers.

Dave follows a simple philosophy: All good things come from focusing on the people you’re trying to reach and helping them become more successful.

Join us for this podcast on November 8th!

24
Oct 2018

Anthony Iannarino: the Most Important 6 Word Question a Sales Rep Can Ask

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Anthony Iannarino, author, speaker and well-known sales leader discusses his contrary opinion of the buying process in B2B. He says prospects don’t already know about the product and salespeople aren’t unnecessary as some will have us believe. In this interview with the host Paul Petersen he says:

  1. It isn’t true the prospect knows everything, this is misleading.
  2. Inexperienced sales qualifiers subtract value in the buyers mind rather than give value.
  3. Of the four values a sales person gives the prospects, only one is a real value add to the prospect.
  4. Why the first contract with a prospect has to be a value in creating a compelling partnership
  5. Why literature is useless
  6. He discusses the,  most important, six word question a sales person can ask.

Anthony also discusses his upcoming book “Eat Their Lunch” which will be released November 6, 2018.  The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.

 

About Anthony Iannarino

ANTHONY IANNARINO is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results.

In each business, Anthony is focused on helping professionals reach their full potential. In 2007, while growing the sales force of his second staffing firm, he discovered a knack for coaching, and realized that he could make enduring contributions to a company’s sales culture. He began blogging about complex selling processes, and gravitated toward B2B companies facing challenges in sales force management and performance. His transition to professional speaking, consulting, and workshop facilitation led to the development of a trademarked methodology that has proven instrumental in helping sales organizations achieve revenue goals.

Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. Be it through the delivery of staffing solutions or sales strategies, Anthony is a trust builder who focuses on leading transformational conversations, those that create and sustain relationships of value. He is a natural mentor who brings the business acumen, situational knowledge, and experience to each engagement, and lays a solid foundation for future growth.

 

10
Oct 2018

How Sharing is Powering the Human Economy

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With over 300,000 social fans and followers, and an intimate understanding of the intricacies of social technologies and social behaviors, Bryan is both a practitioner and authority on the subject of being human on- and offline.

In January 2014, Bryan’s first book “There is No B2Bor B2C: It’s Human to Human #H2H” rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number 1 buzzword for 2015 by The Writer, and as a “Top 7 Game Changing Terms” by Sprout Social in 2016.

His latest book, “Shareology: How Sharing is Powering the Human Economy”, published by Morgan James Publishing, made USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories. In 2016, the book was translated and syndicated in China. Shareology explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.

A San Jose native, Bryan is also a renowned global speaker, consultant and trainer. In a unique sharing experiment conducted in his TED Talk @ IBM titled “Why Sharing is Reimagining Our Future”, Bryan demonstrated the true power of sharing when inspiration combined itself with reach and technology. The results were stunning – 21 million impressions in just 4 hours from people in over 10 countries.

26
Sep 2018

The Technologies New Businesses Absolutely-Must-Have in the 1st Year

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crm-20180927-gentile.jpgStacy Gentile is responsible for global marketing operations at GoldMine CRM and he is also a business writer for online Forbes.com as part of their communications council.

With more than two decades of marketing experience, Gentile  has helped startup businesses, worked on difficult turnaround projects and consulted with 300 of America’s leading brands on experiential marketing efforts. Additionally, he also served as a recon platoon sergeant with the U.S. Army and has a degree in International Relations from the University of Wisconsin.

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11
Sep 2018

Brian Fanzo: Translating Geekspeak while Simplifying the Complex.

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  • We chat with Brian about his podcast on the business value of Facebook and Instagram: we will discuss the key takeaways and why this was so popular.
  • There will be an update on social media trends for B2B.
  • We'll have some fun discussing his latest "gadget. Do they make gadgets any more? - Find out.
  • Find out if you have FOMO: fear of missing out - Don't miss it!

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29
Aug 2018

Petersen Shares Stories of Things He has Learned in Life

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Listen on iTunes while you're sneaking a cookie

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Paul Petersen, GM and VP of Goldmine Software shares his struggles from a young man to adjust to the realities of business.  He has worked for 7 CEO’s as a senior manager and each taught him that he must consider being:

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20
Aug 2018

Are tacos “content”?

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Mmmm...tacos are tasty and many people love to sit down to something yummy. Your digital content is no different and we are serving up an appetizing conversation about creating high-quality content for your business. Our podcast guest is Chris Reid of Constant Content - join us as we discuss how to tell your brand story, drive SEO and win sales! Free tacos not included. 

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7
Aug 2018

How to leverage digital marketing everyday

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Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.

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24
Jul 2018

How to Speed Up Customer Acquisition & Win Big Contracts with Jill Konrath

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Paul Petersen interviews Jill Konrath, author of More Sales in Less Time. Jill Konrath’s career is defined by her relentless search for fresh strategies that actually work in today’s sales world. Jill’s newsletters are read by 125,000+ sellers worldwide. Her popular blog has been syndicated on numerous business and sales websites.

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13
Jul 2018

Small Business Trends in Social Selling.

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THURSDAY - 7/12 11am Pac - We talked with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social

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