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CRM Radio

11
Jun

How the P&L Should Be Measured To Increase Revenue

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This is episode two from the last program on CRM Radio entitled: How to Fix the Broken Customer Experience.  In this episode Augie MacCurrach, CEO of Customer Portfolios discusses how and why a company should look at their P&L differently, through a different lens. He talks about:

  • The advantage of a single view of the customer
  • How adding a new view of the P&L is easy and profitable
  • Why this new process and the marketing programs that are a result makes the user tremendously more competitive

About Our Guest Augie MacCurrach

Augie MacCurrach is CEO and founder of Boston-based Customer Portfolios. Under his leadership since 2001, Customer Portfolios provides its clients with actionable customer insight, strategy, analytics, and omnichannel marketing to move the needle on customer value and incremental revenue.

About Customer Portfolios

At Customer Portfolios (CP), it is our mission to increase the value of your customer asset in measurable ways. With our advisory services, we guide our clients through the process of putting customers at the center of their business. By using advanced analytics, we identify actionable insights about specific behaviors and revenue opportunities across the buying lifecycle. Leveraging these insights, we execute targeted and measurable Lifecycle Marketing campaigns using our proprietary database and marketing technology. The result is an increase in lifetime value across your portfolio of customers.

For over 15 years, CP has partnered with multichannel retailers to grow their customer equity and business with our products and services. Visit www.customerportfolios.com, read our blog and follow us on Twitter and LinkedIn.

Sponsor for this show:

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30
May

How to Fix the Broken Customer Experience

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It's all about the Power of Lifecycle Marketing

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With all of the technology, some say in spite of the technology, many believe  the customer experience is broken.  Is it due to too much technology and no leadership? In this interview Augie MacCurrach gives us hope that lifecycle marketing can solve the issue and bring a predictable bottom line ROI if the CMO is smart enough, clever enough and has the CEO’s backing. This is episode one.  Read the rest of this entry »

30
May

Bertuzzi: Quick Ideas for Turning Sales Around

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Rapid insights from Trish Bertuzzi's interview on how long it takes to turn bring sales back.

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A new sales manager comes in with promises to turn the situation around, even though he or she doesn’t know what caused. So how much time will it take to turn things around and make the company healthy again?  To answer this we have Trish Bertuzzi of the Bridge Group.  Bertuzzi talks about: Read the rest of this entry »

16
May

How long does it take a sales manager to turn around inside sales?

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How Much Time Does A New Sales Manager Have to Turn Around Inside Sales?

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2
May

Is Sales Training Needed?

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Listen on iTunes while surfing! 

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When to decide that Sales Training is Needed to Overcome Sales Shortfalls

After three months, sales are slipping and the sales manager is on the hot seat in the staff Read the rest of this entry »

18
Apr

The Only Way to Get the Squabbling Siblings of Sales and Marketing to Grow Up: Get a Service Agreement

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Listen on iTunes while waiting for a pizza delivery!

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They work independently these marketing and sales departments but they shouldn’t. Their squabbling and fighting often resembles two 6-year-old kids in the back seat of a car pointing at each other and screaming.   Read the rest of this entry »

3
Apr
27
Mar

Laura Patterson: One Minute +Tip on Adding Digital Analytics as a Skill Requirement to Job Descriptions

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Listen while you tip toe through the tulips on iTunes

Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer. 

Why it's Important

"I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics."

Laura Patterson

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More... Read the rest of this entry »

19
Mar

The Marketers New Skill Requirement: Digital Analytics

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Listen while you dance on itunes

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Let’s be honest with ourselves, Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers... Read the rest of this entry »

6
Mar

Why business applications tools need management!

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Listen while you ride a unicycle on iTunes

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How to manage and simplify your separate business application tools so they don’t manage you! Read the rest of this entry »